Now that the political climate
has shifted, marketers are champing at the bit to bring the blonde bombshell back into
their campaigns. But inclusivity
isn’t a phase.
Women still want to see what they will look like in clothes – they’re much more likely to make a purchase when models share their same age,
race, and size.
To the companies championing a narrow idea of what a woman ought to look like –
Good American sees you and we’re serving up our own brand of wildly unattainable beauty.
The Instagram grid and all product listings on the Good American website get taken over by a series of exotic animals with no context.
On
Jeans for literally no one
Good American will create clothing with four leg (arm?) holes and place them in the flagship stores of rival brands.
On the tags there will be
inscriptions calling attention to the lack of inclusive design among
major clothing companies.
OOnO
On
Good American makes jeans for sizes
00 to 32 plus. Now the website will have responsive product pages, so that when you pick a size, you see a model in that size range.
On